PROFESSIONAL EXPERIENCE

Freelance - Visual Designer (UX/UI) & Art Director, Switzerland (2025 - present)
Concept-driven design for editorial and brand environments across print and digital media. Visual systems, layout architecture and illustration.

UX/UI Designer, emineo AG, Zurich, Switzerland (2021 - 2024)
Concept creation, interaction design and structured prototyping for enterprise software environments: User story mapping & workflow structuring, Low- and high-fidelity clickable prototypes (Figma, Balsamiq), Participation in UX research, interviews and workshops, Design system contributions & style guide development, Collaboration with developers and business stakeholders

Art Director, Falstaff Verlags GmbH, Vienna , Austria . (2019 - 2020)
Led the graphics team and developed editorial systems across multiple markets. Conceptualized and executed multilingual print publications and marketing materials.

Art Director, aheadmedia GmbH, Vienna , Austria (2014 - 2018)
Led the visual direction for interior and lifestyle publications. Developed editorial design systems and managed production processes.

Freelance - Art Director, Vienna , Austria (2010 - 2014)
Brand development, campaign design, editorial systems and corporate design.

Graphic Designer & Jr. Art Director bei Y&R Vienna , Austria (2005 - 2010)
Concept and development of brand identities and integrated campaigns across print and digital media. Corporate design systems, advertising materials, digital illustration, and photo production coordination including pre-press supervision.