Art Direction meets UX/UI Design
Experienced Visual Designer with a multidisciplinary background in UX/UI, Graphic Design and Illustration
Located in Zurich, Switzerland
Graphic Design
With over 15 years of experience in Art Direction across publishing and advertising, I develop clear visual concepts and strong design solutions – especially for print media. I combine creativity with structure to bring stories to life.
UX/UI Design
I design digital products with a strong focus on interaction and interface design. By combining UX thinking with structured flows and refined visual systems, I create experiences that are intuitive, clear, and visually consistent across every touchpoint.
Illustration
From commercial illustrations to original artworks – I work by hand and digitally, blending techniques with emotional depth. My pieces range from conceptual visuals to expressive compositions, shaped by intuition and a personal style.
My approach and why it matters
Design that understands people
I combine solid UX/UI expertise with emotional intelligence and a clear sense of purpose. My goal: to create digital experiences that are intuitive, accessible, and human – especially in complex contexts.
Bridging design, content & strategy
With a background in editorial design, brand communication, and UX, I take a holistic approach. I understand how content works, how users think – and how to translate both into meaningful interfaces.
Experience with trust-driven industries
I work with clients in fields that require clarity, responsibility, and empathy. My focus: design that provides orientation.
Structure & ownership
As a multidisciplinary designer, I work solution-oriented, from concept to creation, organized and with a high standard of quality – whether solo or in a team. I find pragmatic ways forward without compromising on usability.
Depth meets curiosity
I bring maturity, reflection, and creative depth – combined with a constant openness to new tools, methods, and perspectives. I believe in lifelong learning – especially in design.
Working languages
German & English – fluent in written and spoken communication.