Art Direction meets UX/UI Design
Experienced Visual Designer with a multidisciplinary background in UX/UI, Graphic Design and Illustration
Located in Zurich, Switzerland
I work across disciplines because strong design rarely lives in only one layer.
With a background in art direction, visual communication and interaction design, I approach projects from multiple angles — creatively and strategically — from concept and structure to visual language and usability. My focus is on simplifying complexity and creating solutions that are clear, functional and built with intention.
If we are aligned, I’m open to projects and collaborations
My approach and why it matters
Design that understands people: I approach UX with both structure and empathy in mind. Even complex systems should feel understandable and easy to navigate.
From concept to execution: I look at projects as a whole — connecting structure, content and visual language so they work together clearly across platforms.
Responsibility & ownership: I take projects from the early idea to implementation in a structured way, balancing quality, feasibility and usability without losing focus on the bigger picture.
Working in complex contexts: I design within regulated and process-driven environments, where systems must be clear, structured and reliable.
AI tools: I use them where it meaningfully supports process and efficiency — while critical thinking and authorship remain central.
Working languages: German & English – fluent in written and spoken communication.
Graphic Design
With over 15 years of experience in Art Direction across publishing and advertising, I develop clear visual concepts and strong design solutions – especially for print media. I combine creativity with structure to bring stories to life.
UX/UI Design
I design digital products with a strong focus on interaction and interface design. By combining UX thinking with structured flows and refined visual systems, I create experiences that are intuitive, clear, and visually consistent across every touchpoint.
Illustration
From commercial illustrations to original artworks – I work by hand and digitally, blending techniques with emotional depth. My pieces range from conceptual visuals to expressive compositions, shaped by intuition and a personal style.