Art Direction meets UX/UI Design
Experienced Visual Designer with a multidisciplinary background in UX/UI, Graphic Design and Illustration
Located in Zurich, Switzerland
I work across disciplines because strong design rarely lives in only one layer.
With a background in art direction, visual communication and interaction design, I approach projects from multiple angles: creatively and strategically, from concept and structure to visual language and usability. I simplify complexity into structured, clear, functional and aesthetically refined solutions.
If we are aligned, I’m open to projects and collaborations
My approach and why it matters
Design that understands people: I approach UX with both structure and empathy in mind. Even complex systems should feel understandable and easy to navigate.
From concept to execution: I look at projects as a whole — connecting structure, content and visual language so they work together clearly across platforms.
Responsibility & ownership: I take projects from the early idea to implementation in a structured way, balancing quality, feasibility and usability without losing focus on the bigger picture.
Working in complex contexts: I design within regulated and process-driven environments, where systems must be clear, structured and reliable.
AI tools: I use them where it meaningfully supports process and efficiency — while critical thinking and authorship remain central.
Working languages: German & English – fluent in written and spoken communication.
Graphic Design
With over 15 years of experience in Art Direction across publishing and advertising, I develop clear visual concepts and strong design solutions – especially for print media. I combine creativity with structure to bring stories to life.
UX/UI Design
I design digital products with a strong focus on interaction and interface design. By combining UX thinking with structured flows and refined visual systems, I create experiences that are intuitive, clear, and visually consistent across every touchpoint.
Illustration
From commercial illustrations to original artworks – I work by hand and digitally, blending techniques with emotional depth. My pieces range from conceptual visuals to expressive compositions, shaped by intuition and a personal style.