About

I work between visual communication and structured design thinking.

I studied Graphic Design and Advertising at the University of Applied Arts in Vienna and started my career as an art director in advertising agencies and publishing houses. I worked on campaigns, brand identities and editorial projects for national and international clients, and over time built long-term collaborations through my freelance work.

After moving to Zurich (Switzerland), I expanded my focus into User Interface and User Experience Design. Today, I combine my background in visual communication with digital product thinking, often working in environments where structure and simplicity are essential.

Across all areas of my work, I care about the quality. For me, good design is not just visually strong, it should solve a problem, be intuitive to use, have a strong concept and align with the brand.

I’m interested in making complex things easy to understand, whether in a digital workflow, a brand identity, or a painting. Good design should have own character, but it should also fit its purpose well. It needs to function across contexts like print, digital, social media and remain coherent across all disciplines.

I try to create work that feels considered, adaptable and grounded in both concept and visuality.