About

I work between visual communication and structured design thinking.

I studied Graphic Design and Advertising at the University of Applied Arts in Vienna and started my career as an art director in advertising agencies and publishing houses. I worked on campaigns, brand identities and editorial projects for national and international clients, and over time built long-term collaborations through my freelance work.

After moving to Zurich (Switzerland), I expanded my focus into User Interface and User Experience Design. Today, I combine my background in visual communication with digital product thinking, often working in environments where structure and clarity are essential.

Across all areas of my work, I care about refinement and quality. For me, good design is not only visually strong — it has to work. It should solve a problem, be intuitive to use, and stand on a clear concept.

I’m interested in reducing complexity and making things easier to understand, whether in a digital workflow, a brand identity, or a painting. Good design should have character, but it should also fit its purpose precisely. It needs to function across contexts — print, digital, social media — and remain coherent across disciplines.

I try to create work that feels considered, adaptable, and grounded in both concept and usability.