Arnette eCommerce Concept
ARNETTE is a part of the worldwide eyewear brand LUXOTTICA. It concentrates on sustainable production of the sun- and optical glasses. We created an eCommerce website concept proposal for Arnette. The project was a part of the UX Design Master’s Programm at the Talent Garden School.
The Task
What: Build a new Website
Who: Target Group – Generation Z
Why: The existing website was not an eCommerce website
Style & Tone: Streetstyle, bold, diverse, young, sustainable
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Besides of many shared roles (research, conducting interviews, ideation, concept, personas, paper prototyping, creating wireframes and prototyping, conducting user tests etc.) my main role was:
Create the Virtual Try-On Feature & Customization
Build a landing page with different subpages (from paper- to high fidelity Figma prototype)
Information Architecture
User Interface
Customer presentation